The failure of traditional management has led to the reinvention of management: the whole organization must be focused on creating a stream of additional value to customers through continuous innovation. The reinvention reflects an application of Agile thinking to the whole organization. The session shows how applying Agile thinking to the whole firm involves five fundamental shifts in terms of the firm's goal, the role of managers, the way work is coordinated, the shift from value to values and the shift in communications shift from command to conversation: http://bit.ly/bryJHX